RedPeg Marketing Archives - Event Marketer

RedPeg Marketing Archives - Event Marketer

July 13, 2017

TD Bank Parade Program Connects With LGBTQ Community

Pride parades are no ordinary parades, and with its expressive float, activations and local buzz-building efforts, sponsor TD Bank’s parade program made personal and colorful connections with the LGBTQ community. What made the campaign so special was that it served as an internal engagement tool, too. Some 794 TD Bank employees marched along the parade...

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November 20, 2015

AOL Creates a Mini ‘Home’ to Offer Service Education

To bring its online capabilities to life, AOL embarked on a whirlwind tour of Cleveland, Philadelphia and Seattle, hitting 145 events in just under three months. The campaign was built around a mini “house” with three vignettes—a child’s room, entertainment center and kitchen. Trained staff demonstrated the service, customer service personnel fielded questions, and, for...

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November 19, 2015

Miller’s Icehouse Brewery Rocks the Boat

Miller Brewing’s Icehouse brand hit the high seas with The Rock Boat, billed as the world’s largest floating music festival. The four-day non-stop concert took 2,500 music fans—and 30 rock bands—on a Carnival cruise ship from Miami to Cozumel, Mexico. “It was a unique way for consumers to have access to bands,” says Mark O’Brien,...

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October 29, 2015

9Lives Drives Market Share with Cat Adoptions

Facing soft sales, Del Monte’s 9Lives was determined to significantly grow its share of the dry cat food market in 2006 and ’07. Its objective? No less than a 10 percent spike. To do it, the company seized upon cat adoption, a theme that ties back to 9Lives’ first use of Morris as its spokescat...

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