Red Agency Archives - Event Marketer

Red Agency Archives - Event Marketer

October 21, 2015

Jack Daniels’ Crowdsourced Bar Engages Loyalists

The promise of premium whiskey can yield some pretty incredible results if implemented properly. Such was the case for Jack Daniel’s, a brand that recognized it was losing prominence among its standard middle-aged, blue-collar consumers in the face of emerging craft whiskey brands.  To up the ante, the brand developed a number of objectives, among...

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