Purepartner by Design Archives - Event Marketer

Purepartner by Design Archives - Event Marketer

November 19, 2015

Kyocera’s CTIA Booth Offers Tech, River Rocks and Butterflies

To communicate its new brand image to attendees of CTIA 2007, Kyocera Wireless played on the Japanese principal of In-Yo, or balance, and incorporated elements of Tatami architecture to portray the east-west duality and extend the concept to the interplay between nature and technology. Natural materials such as zebra wood, wheat grass and tumbled river...

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