PGW Experience Archives - Event Marketer

PGW Experience Archives - Event Marketer

December 15, 2015

AMP Taps Tastemakers and Retailers to Draw Consumers

Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters....

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October 22, 2015

Gatorade Tour Closes the Retail Loop at Walmart

Gatorade’s strategy enabled it to have repeat interactions with the consumers on-site. The brand engaged consumers outside the store, sent them directly to the product in-store, incentivized purchase of the product (on discount) and then sent them back out to the activation to claim a prize. “Closing the loop” between the live experience and the...

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October 8, 2015

At Pepsi’s ‘X Factor’ Auditions, Fans Fuel Social

Pepsi has aligned itself in the past with music icons like Michael Jackson, Ray Charles and Britney Spears. But never with everyday people. To keep its music tie-ins moving to the beat, it sponsored the popular music competition TV show, “The X Factor,” and launched an integrated campaign based on the message that “Where there...

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