Performance Marketing Group Archives - Event Marketer

Performance Marketing Group Archives - Event Marketer

August 9, 2017

Roche’s Mobile Tour Features a Virtual Lab on Wheels

As a follow-up to its successful Roche Diagnostics’ mobile tour program, Roche created a similar experience for its newly acquired Ventana Medical Systems brand as a marketing and educational engagement for potential and current customers. Launched at the brand’s national sales meeting in 2016, the unit travels to full-sized hospitals and small clinics to connect...

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August 26, 2016

Trane Mobile Tour Draws Consumers and Dealers Alike

HVAC brand Trane wanted to kill two birds with one stone through its Comfort Experience Tour by creating a mobile environment that appealed to both consumers and dealers. The unit had to be engaging enough to draw customers while simultaneously providing educational opportunities for local distributors. The solution came in the form of a 53-foot-long,...

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December 23, 2015

Goodyear Extends Conference to the Great Outdoors

Goodyear Tire and Rubber coupled its 2009 Dealer Conference in Washington, D.C., with ride-and-drives to demonstrate the off-road capabilities of its Wrangler MT/R with Kevlar tires over its competitors. More than 2,000 Goodyear dealers nationwide attended as well as select members of the media. The challenge was finding an area with mud, water, hills, rocks,...

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December 18, 2015

GM’s Solar-Powered Mobile Tour Lets the Sunshine in

For its Meet Saturn summer tour, General Motors created three environmentally friendly displays inside Airstream Basecamp trailers powered entirely by solar panels and pulled by Saturn Outlook vehicles. Both the Outlook and Basecamp were designed in silver with vibrant sunflowers etched into the metal. The energy-conscious vehicle fleet traveled to fairs and festivals where it...

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October 26, 2015

Roche ‘Mobile Explorer’ Sales Tool Heads to Hospitals

The Mobile Explorer program provided Roche’s national sales force with a best-in-class educational and sales tool that it took to customers at hospitals and stand-alone medical centers. Roche transformed two 53-foot single expandable trailers into simulated labs so prospective clients and decision-makers could experience its Modular Pre-Analytics system and the cobas 4000, 6000 and modular...

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