Performance Marketing Group Archives - Event Marketer
Roche’s Mobile Tour Features a Virtual Lab on Wheels
As a follow-up to its successful Roche Diagnostics’ mobile tour program, Roche created a similar experience for its newly acquired Ventana Medical Systems brand as a marketing and educational engagement for potential and current customers. Launched at the brand’s national sales meeting in 2016, the unit travels to full-sized hospitals and small clinics to connect...
Trane Mobile Tour Draws Consumers and Dealers Alike
HVAC brand Trane wanted to kill two birds with one stone through its Comfort Experience Tour by creating a mobile environment that appealed to both consumers and dealers. The unit had to be engaging enough to draw customers while simultaneously providing educational opportunities for local distributors. The solution came in the form of a 53-foot-long,...
Goodyear Extends Conference to the Great Outdoors
Goodyear Tire and Rubber coupled its 2009 Dealer Conference in Washington, D.C., with ride-and-drives to demonstrate the off-road capabilities of its Wrangler MT/R with Kevlar tires over its competitors. More than 2,000 Goodyear dealers nationwide attended as well as select members of the media. The challenge was finding an area with mud, water, hills, rocks,...
GM’s Solar-Powered Mobile Tour Lets the Sunshine in
For its Meet Saturn summer tour, General Motors created three environmentally friendly displays inside Airstream Basecamp trailers powered entirely by solar panels and pulled by Saturn Outlook vehicles. Both the Outlook and Basecamp were designed in silver with vibrant sunflowers etched into the metal. The energy-conscious vehicle fleet traveled to fairs and festivals where it...