Pearl Media Archives - Event Marketer

Pearl Media Archives - Event Marketer

December 15, 2015

Kumho Tire Activates a Subway Touch Screen Video Game

Kumho means “Bright Lake” in the Korean language, but we think its activation plan as the first official tire partner of the NBA and NBA Development League (NBA D-League) in the U.S. and South Korea was pretty bright, too. A comprehensive plan leading up to the NBA All-Star 2015 in New York City featured New...

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October 26, 2015

Chevy Transforms an L.A. Hotel into a 3D Arcade Game

Chevy gave consumers in Hollywood a taste of movie magic last December when it transformed the Roosevelt Hotel in Los Angeles into a three-dimensional Augmented Reality experience called the Chevy Sonic Claw Game. The multimedia showstopper was designed to bring the Sonic brand’s disruptive and irreverent personality to life on a large enough scale that...

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October 16, 2015

Texas Spurs Tourism with Gamification

If J.R. Ewing and the Dallas Cowboy Cheerleaders are the only things that come to mind when you think of Texas, it’s high time you check out Texas on Tour. To help change perceptions about the Lone Star State and get consumers excited about all of the natural wonders and cultural attractions Texas has to...

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