NRG Marketing Archives - Event Marketer

NRG Marketing Archives - Event Marketer

December 22, 2015

Nike Targets Action Sports Enthusiasts at Gnarly Motel

Anyone who has ever targeted action sports enthusiasts knows how hard it can be to get their attention. You have to present a pretty tempting offer to lure them away from the adrenaline highs they get riding their surfboards, snowboards and BMX bikes. You also have to appeal to their counterculture sensibilities—these are the people,...

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