Moving Picture Company Archives - Event Marketer

Moving Picture Company Archives - Event Marketer

October 7, 2015

Kyocera Uses Motion Capture to Prove its Tech Savvy

As a partner in the Virgin Mobile FreeFest, Kyocera wanted to activate its sponsorship in a way that demonstrated its commitment to cutting-edge technology, celebrated its Japanese heritage and created festival-wide buzz. The solution was the Echo Temple, an interactive audio installation where festival attendees became the band. Using state-of-the-art motion tracking technology, the brand...

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