Momentum Archives - Event Marketer

Momentum Archives - Event Marketer

November 23, 2015

AOL Stocks Stores with Product Kiosks and Premiums

AOL has long relied on distribution of CD-ROMs as its main way to gain trial. But retail clutter being what it is today, the online ISP didn’t want to chance that its new 9.0 Optimized platform would get lost at retail. A new experiential retail approach was concocted, an in-store event push that communicated the features...

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October 29, 2015

Verizon Takes the Spotlight During Grammys Week

Getting Los Angeles to stand still is a next-to-impossible task. But that was the goal for Verizon Wireless, which was seeking to leverage all of the hullabaloo around the Grammy Awards to generate attention for its V Cast digital content delivery service. The brand wanted to hit industry types, as well as consumers and influencers,...

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October 27, 2015

American Express Sparks Instant Social Connections

Business cards are so 2010. Welcome to the age of the Connector—a quarter-sized digital networking device that utilizes NFC (Near Field Communication) technology and allows for instant “social business card” exchange among users. The tiny device inspires event attendees to network and digitally exchange contact information by simply tapping one device to the next. American...

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