Mirrorball Archives - Event Marketer

Mirrorball Archives - Event Marketer

April 28, 2016

Dos Equis Builds Buzz with Quirky Circus Show

Dos Equis’ Most Interesting Show in the World was designed to bring the brand’s “interesting” platform to life for 20-something men who like to think of themselves as interesting, too. From October to December, the brand took the show on the road to 15 markets with The Jim Rose Circus sideshow. Acts like Venetian burlesque...

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December 30, 2015

Amstel Touts Heritage with Bike-Themed Engagements

Last year Amstel Light re-launched its brand in the U.S. with a campaign that played up the spirit of Amsterdam using the slogan “One Dam Good Bier.” For one day the brand shut down traffic on Amsterdam Avenue in New York City. At 10 a.m. it began giving away 150 free red bicycles (a main...

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December 28, 2015

Dos Equis Creates ‘Interesting’ Academy to Recruit Targets

Party people are always on the go, so to keep up beer brand Dos Equis created the Most Interesting Academy. Targeting 21- to 34-year-old affluent educated men, the program stemmed from its Most Interesting Man in the World campaign, now in its third year, which helped the brand differentiate itself in the beer market. The...

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October 29, 2015

Dos Equis Mixes Fire Breathers with Sampling in Miami

As if Miami isn’t hot enough, the temperature reached new heights when Dos Equis tapped into the city’s annual 24/7 week-long Winter Music Conference to promote its imported Mexican beer and “Mexicool,” its theme for 2006. Dos Equis transformed the historic National Hotel on Ocean Drive with its famous pool and sand lounge into a...

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October 27, 2015

L’Oreal Paris Launches Mobile Style Studio for Women

L’Oréal Paris wanted to help women understand that they each have individual hair needs and that they need an ongoing hair care regimen in order to keep their lovely locks healthy. To get that message out and help women “Change the life of their hair,” the brand introduced a diagnostic hair tool that can recommend...

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