Marketech 360 Archives - Event Marketer

Marketech 360 Archives - Event Marketer

January 11, 2016

Siemens Uses Visual Audits, Exit Interviews to Maximize ROI

In today’s economic environment, every trade show exhibitor or brand marketer worth their salt measures the value of their investment. They evaluate traffic flow in, around and through their trade-show booth or event, count attendee interactions and consider everything from signage to interactive activities and their effect on audience engagement. Interestingly, despite the digital age...

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