Maritz Archives - Event Marketer

Maritz Archives - Event Marketer

May 10, 2016

AT&T’s Client Dinners Feature Culinary Alchemy

AT&T wanted to create a social context to broaden and deepen relationships with c-level clients but had to find a creative and enticing way to carve out space in their busy social calendars. Enter a series of dinner events themed around culinary alchemy, a cooking culture that combines technique and technology. Each executive was hand-delivered...

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February 16, 2016

Ford Drives Employee Engagement With Education

To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson...

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December 10, 2015

Research in Motion Tour Targets B-to-B Tech Buyers

For the launch of the new 8350i BlackBerry Curve on the Sprint network, Research in Motion targeted b-to-b technology purchasers with the BlackBerry Sprint A to B tour by inviting them to take what RIM called the “Smarter” route to efficient work. The tour brought to life the campaign tagline, “A to B. Work. Done....

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