Live Marketing Archives - Event Marketer

Live Marketing Archives - Event Marketer

December 29, 2015

St. Jude Medical Immerses Doctors at Booth Experience

St. Jude Medical’s presence at TCT 2008, a medical trade show that takes place in Washington, D.C. each fall, was quite an operation. The medical device and technology company launched a new cardiac product—the Angio-Seal Evolution—and drove physicians to product demos at its trade show booth with an integrated campaign that took place before, during...

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November 30, 2015

Swissray Recreates a Radiology Control Room and ER

Digital radiography product maker Swissray produces a digital technology that allows radiographic images to be taken and developed in seconds at a much lower cost than conventional methods. But the technology is expensive ($500,000) for hospitals that are known for taking many months or even years to vote on purchases. So prospects need to be...

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November 23, 2015

Cisco Draws Attendees with Pre-Event Email Strategy

Cisco pulled out all the stops in hyping its exhibit at Supercomm in Chicago, making sure it would generate attention—and booth traffic—among potential clients at the telecom trade show. Three months before the event, the brand sent prospective attendees invitations to its booth and info about Cisco’s pre-show Web site, which listed a schedule of...

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November 19, 2015

Intel Unleashes Demos, Entertainment and Science at CES

Question: What do an Intel Core 2 Duo processor and a bulb of garlic have in common? Answer: More than you might think. One adds zest to dishes like pasta and bread. The other energizes your computer with speed and realistic detail. But while garlic has a taste and aroma often associated with great meals...

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November 6, 2015

Siemans Takes Attendees Through a Patient ‘Journey’

To spread the word about Sorian, its comprehensive healthcare information system, at the Healthcare Information and Management Systems Society show, Siemens Medical Solutions Health Services decided to show attendees just how the network could make life easier for hospital patients. The presentation let guests literally walk through the “journey” of how a patient with a...

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