Line Up Archives - Event Marketer

Line Up Archives - Event Marketer

January 6, 2016

Volvo Repurposes a Warehouse for Dealer Launch Events

To get its dealers excited about the new XC60, Volvo repurposed a warehouse in Sweden and turned it into apartments for its dealer launch events. From August to October the automaker brought 5,600 dealers from 50 countries to Sweden for two days at a time. Interactive workshops, short films and driving experiences gave dealers a...

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