LeadDog Marketing Group Archives - Event Marketer

LeadDog Marketing Group Archives - Event Marketer

August 23, 2016

Intel’s LED-Powered ‘Forest’ Lights up CES

The Las Vegas Convention Center exhibit halls are absent of natural light, but Intel at CES 2015 was able to incorporate a little bit of the natural world using its signature, high-tech, high-touch design sense—earning its highest Net Promoter Score to date in the process. Futuristic LED-topped trees helped anchor an ecosystem of Intel products...

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January 6, 2016

NASCAR Aims to Attract New York City Natives

To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations...

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November 23, 2015

Real Simple and its Advertisers Get America Organized

Real Simple took its print advertisers into the medium of live last fall when it set up in New York City suburb White Plains with a four-part Get Organized America event initiative. Part 1 set up seminars produced by magazine advertisers (MasterCard talked about streamlining finances, The Container Store on neatening up closets, etc.). Part...

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November 20, 2015

Chase Fires up Employees with Multi-Year Road Show

Chase Auto Finance has been generating buzz among its employees nationwide with a multiyear road show aimed at reminding them why Chase is a leader in the automotive finance industry—and encouraging them to make sure it remains on top. Vision 2006 brings a traveling trade show to each of Chase Auto Finance’s nine divisions once...

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October 30, 2015

Sephora Activates a Supersized Sampling Party

Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards. Djs (als0 women) played mood music to set the tone in the park, where Sephora reps in 23 white tents offered free...

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