LeadDog Marketing Group Archives - Event Marketer
Intel’s LED-Powered ‘Forest’ Lights up CES
The Las Vegas Convention Center exhibit halls are absent of natural light, but Intel at CES 2015 was able to incorporate a little bit of the natural world using its signature, high-tech, high-touch design sense—earning its highest Net Promoter Score to date in the process. Futuristic LED-topped trees helped anchor an ecosystem of Intel products...
NASCAR Aims to Attract New York City Natives
To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations...
Real Simple and its Advertisers Get America Organized
Real Simple took its print advertisers into the medium of live last fall when it set up in New York City suburb White Plains with a four-part Get Organized America event initiative. Part 1 set up seminars produced by magazine advertisers (MasterCard talked about streamlining finances, The Container Store on neatening up closets, etc.). Part...
Chase Fires up Employees with Multi-Year Road Show
Chase Auto Finance has been generating buzz among its employees nationwide with a multiyear road show aimed at reminding them why Chase is a leader in the automotive finance industry—and encouraging them to make sure it remains on top. Vision 2006 brings a traveling trade show to each of Chase Auto Finance’s nine divisions once...