Invision Communications Archives - Event Marketer
DuPont’s Configurator Lets Stakeholders Build Their own Sustainable Vehicles
At its Global Innovation Center, DuPont sought to engage key stakeholders in conversations around how its materials have an impact on sustainable vehicles. So the brand created a game and configurator that allowed visitors to digitally construct a vehicle for the best sustainable results and view their creation across eight 55-inch monitors. Visitors could also...
DuPont Uses Touch Screen-Topped Pedestals to Keep Consumers Informed
At its new Silicon Valley Innovation Center, DuPont is using six touch-screen-topped pedestals to inform visitors about the role its materials play in drones, VR goggles, “smart” clothing and other products. Displays were made to engage a wide range of attendees, from students to experienced scientists, and the presentations allow visitors to control the stories...
Cisco Boosts its IoT Tech with Immersive VR
After dipping its toes into virtual reality at this year’s Internet of Things (IoT) demonstration area, Cisco’s attendee engagement at Cisco Live will never be the same again. Oculus Rift and VR Cardboard experiences, along with a mouse-enabled 360-degree video engagement, generated buzz at the event and drove traffic to the booth. Cisco was so...
MobileIron Turns Conference into Open-Air Environment
MobileIron’s annual Mobile First Conference is a three-day educational event designed to improve mobile IT professionals’ skills, but in 2015, the brand had to step up its own game as well. With millennials now comprising nearly 40 percent of decision-making attendees at the conference, the brand needed an approach that kept pace with the shift...