Innocean Worldwide Archives - Event Marketer

Innocean Worldwide Archives - Event Marketer

March 23, 2016

Hyundai Reaches Millennial Influencers with Re:Mix Tour

Hyundai’s Re:Mix Lab was a series of one- to four-day events that went after millennials with content-driven experiences that included tricked out cars, cutting-edge speakers and an artifact retrospective called Exhibits in Collaboration. Each event showcased three vehicles that had been modified to represent a lifestyle theme. The Music 2.0 Veloster Turbo, for example, featured...

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