Ignite Archives - Event Marketer

Ignite Archives - Event Marketer

December 30, 2015

Army Draws Recruits with Mission-Based Simulation

The U.S. Army needed to enlighten 18- to 24-year-old males that very few jobs involve a shovel in today’s Army. To that end, in September they opened a yearlong experience center in the Philadelphia Franklin Hills Mall. So far, the recruitment rate at the center is five times higher than a traditional office and foot...

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