Global Events Archives - Event Marketer
Johnson & Johnson Hosts TV-Themed Internal Meeting
At its annual team-building event, the Latin American division of Johnson & Johnson Medical Devices Diagnostics had to announce to its sales force that patients, physicians and hospital staff would be added to the roster of key players in the business, which meant more work. The company gathered its troops at a resort in Punta...
Vodafone Turns Sales Event into Comedy Show
In 2009, UK-based telecommunications giant Vodafone discovered that it had a real quandary on its hands. At the consumer marketing level, the brand was pushing its newest offering, mobile television—an extra service for mobile phone users that came with a premium price tag. Among the company’s sales teams, however, there was a separate push afoot—because...
Philips Turns its Sales Convention into a Spy Movie
The Spanish and Portuguese division of Philips Electronics turned its annual sales convention into a blockbuster spy movie. Scriptwriters created a complete plot in which Philips’s competitors were cast as an international gathering of gangsters bent on stealing Philips’s secret sales plans for 2007. Everyone attending the meeting was part of the top-secret operation to...