Gigunda Group Archives - Event Marketer

Gigunda Group Archives - Event Marketer

December 22, 2015

Bounty Encourages Messes at Pop-up Arts Studio

Year after year, TV ads try to sell the benefits of one paper towel over another. And year after year, those ads fail to deliver the one thing that can cause a consumer to pick a particular brand over a lower price point: relevant, memorable hands-on experiences. P&G’s Bounty brand broke the mold and ventured...

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November 20, 2015

Kellogg’s Samples Pop-Tarts from an All-Terrain Freezer

A larger vehicle would have missed the mark. And we mean that. After all, Kellogg’s needed a sampling vehicle that was affordable, creative, and could easily get in and out of concert venues. Say hello to the All Terrain Freezer, the oversized mobile refrigerator the breakfast giant used to invade American Idol concerts. The objective? Serve...

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November 19, 2015

Altoids Celebrates Anti-Love on Valentine’s Day

The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe was the ultimate destination for anyone seeking a little rebellion against the oppressions of Valentine’s Day. The shoppes opened Valentine’s Day week in Chicago, Miami and New York City (with additional sampling programs in Seattle and San Francisco). Inside was a full-service coffee bar serving complimentary coffee, lattes...

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November 17, 2015

Altoids Opens an Offbeat, Anti-Love Chocolate Oasis

Altoids leveraged its brand’s alternative style to drive trial of its new chocolate dipped mints through a lovably irreverent pop-up experience. The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe targeted young urban trendsetters who gravitate toward offbeat products and brands. Billed as the ultimate destination for anyone seeking refuge from the stresses of Valentine’s Day,...

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October 30, 2015

Charmin Gets Media’s Attention with Public Potties

With the success of its groundbreaking Potty Palooza mobile marketing tour, Charmin took clean and homey bathrooms to events all over the country—the folks over at P&G had unwittingly created a major problem. When it came to marketing toilet tissue, was there an event marketing campaign that could possibly top that one? The answer, of...

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