Genuine Archives - Event Marketer

Genuine Archives - Event Marketer

December 15, 2015

Inside Reebok’s Workout Experience at CrossFit Competitions

Reebok was looking to create an in-person workout activation for all six locations of the Reebok CrossFit Regional Competitions in May and the Games in July, one that would motivate and engage the hyper-competitive audience while capturing their information for ongoing engagement beyond the events. The result was a life-sized interactive display where users could...

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