Fluent Archives - Event Marketer

Fluent Archives - Event Marketer

August 22, 2016

Old Spice Urges Students to Make a ‘Smellmitment’

Anyone who has seen its most recent ad campaign knows that Old Spice hasn’t been “your dad’s Old Spice” for a few years now. To keep its updated brand equity alive among up-and-coming male college students (and the women who smell them), Old Spice launched a six-campus Make a Smellmitment program where students could select...

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October 23, 2015

L’Oreal Plays with Color at Branded House Parties

L’Oréal leveraged peer influencers to systematically change the direction of an existing product to target young millennial women and make a product experience a fun and inviting social event. Leveraging social media with peer influence at branded house parties ultimately drove consumers to make in-store purchases. Watch as branded in-home events with a social overlay...

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October 21, 2015

Red Bull Activation Surprises Boston College Students

Boston is a college town, and so the back-to-school season presents a tasty opportunity for brands to target this demographic—including that tricky millennial audience. It also presents a challenge for brands looking to gain exclusive access and scale experiences. Red Bull decided to go straight into the classroom and infiltrate buildings with relevant surprise and...

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