Eventbase Archives - Event Marketer

Eventbase Archives - Event Marketer

February 9, 2017

HPE App Helps Attendees ‘Discover’ Relevant Content

If you’re going to name a flagship event “Discover,” you need enough content, networking and sponsorships to live up to the name—and an easy way to navigate it. Hewlett Packard Enterprise (HPE) provided both at its semiannual open forum business conference thanks to a mobile event app and a record-setting 1,500 proximity beacons spread across...

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December 16, 2015

South by Southwest App Leverages 1,000 Venue-Wide Beacons

If you’ve ever been to the South by Southwest Interactive, Film and Music Festival, you know that navigating its 6,000 official events amid tens of thousands of attendees can create an overwhelming FOMO effect. To make the massive event feel smaller and more communal, organizers leveraged the event’s proprietary app, the SXSW GO Mobile Guide,...

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October 14, 2015

iBeacon Technology Connects Creatives at Cannes

The Cannes Lions International Festival of Creativity, which takes place each June in Cannes, France, is the world’s leading celebration of creativity in communications, including the prestigious international annual Advertising and Communications awards. Now it will also be known for its use of the event app platform created by Eventbase, that let attendees connect with...

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