EEI Global Archives - Event Marketer
ABB Takes U.S. Market by Storm, Brings the Trade Show with it
Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces, ABB was bringing the trade show to the people. Since 2006, the company’s Automation Products Division has been diligently traveling the country with its road show program and bringing all the bells and whistles of a traditional trade show experience...
ABB Packs a Mobile Trailer with Working Robots
Robotics manufacturer ABB sought to go where no robotics manufacturer had gone before—directly to its customer using a mobile platform. This was no small feat given that even a small robot weighs almost 1,700 pounds and has a working radius of more than seven feet. The approach was intended to greatly increase the customer dialogue with...
Latin Music Tour Connects Dodge with Hispanics
The Dodge Never Neutral Latin Music Tour targeted Hispanic Americans in 11 cities and at Chrysler business centers across the Southwest. At each stop, two locally known djs captured the passion of Latin music through on a state-of-the-art sound system, inspiring attendees to dance in the tents. In the Dodge brand tent, attendees could watch...