dwinQ Archives - Event Marketer

dwinQ Archives - Event Marketer

October 14, 2015

Bud Light’s ‘Selfie City’ Boosts Content Capture

It was a once-in-a-lifetime event that needed to be captured: Bud Light’s Whatever, USA campaign, which awarded 1,000 unsuspecting consumers with a weekend of experiences where they continuously proved they were “#UpForWhatever.” Bud Light had created the fictional town of Whatever in a takeover of Crested Butte, CO, turning it into a full-scale theatrical production...

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