Drury Design Dynamics Archives - Event Marketer

Drury Design Dynamics Archives - Event Marketer

December 29, 2016

IBM Reveals New Tech With a 3D Stage Environment

How do you transform big data and analytics into a stage-worth production sequence? IBM Insight in Las Vegas, a large tech conference that reveals each year the newest innovation and industry trends in analytics, cloud, mobile and Internet of Things, transformed the stage for its opening performance of the general session on day one into...

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March 7, 2016

IBM’s 24-Monitor Touchscreens Light up InterConnect

The InterConnect 2015 stage experience worked not just in one venue, but in a second one across town as well as for a remote audience of more than 15,000. A 24-monitor touchscreen in both locations provided a powerful storytelling tool. Live bands, original imagery and an opening moment that seemingly jumped off the screen and...

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October 27, 2015

IBM Deploys an Interactive Social Media Touchscreen

Social media has always been a powerful tool in the b-to-c realm, but less so for b-to-b marketers who have to find the appropriate balance between personal and professional information sharing and wrangling a wide variety of platforms into one event experience. IBM tackled the challenge last year with a unique proprietary software solution that...

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October 23, 2015

Walmart’s Stage Projection Wows Shareholders

Hugh Jackman, Tom Cruise, Jennifer Hudson, Kelly Clarkson, Elton John, John Legend, wildly morphing projection set, and… Walmart. That’s right. The low-price retailer treated its shareholders to a high-value kaleidoscope of a show and set for its annual meeting this year. The Walmart Annual Shareholder’s Meeting is always a show stopper, but this year’s show...

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October 20, 2015

IBM Takes a Cerebral Approach to Verse Launch Event

Email is a part of everyday life, with many different generations now relying on it. So for the launch of Verse, its cloud-based email service, IBM took a cerebral approach that, in addition to IBM leadership presentations, involved a line-up of presentations by external thought leaders from three generations. Each spoke about what his or...

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