Deutsch Archives - Event Marketer
Taco Bell Spices Things up with a Test Kitchen Event
How do you create demand for a restaurant? Some might say the key is to create the most exquisite food on the dining scene. Others say make it the hardest reservation to get. Taco Bell took both to heart when it created the “Test Kitchen by Taco Bell” at its headquarters in Irvine, CA. The...
Target Executes a First-of-its-Kind Live Broadcast
As more and more live events are becoming the key creative for television ads, brands are looking for innovative ways to make the on-air experience as compelling as the real one. Enter #MoreMusic, Target’s take on the trend and the first-of-its-kind live broadcast of a four-minute Imagine Dragons concert during the 2015 Grammys. The program...
Target Bullseye University Live Reaches Thousands
Target used an enormous pop-up to push content to a national four-day digital event—then pulled that action from the cloud back to the ground with hyperlocal activations on college campuses. Oh, and in the process, this puppy scored the 2014 Grand Ex. Using the power of the digital, Target used content from a pop-up dorm...