Deeplocal Archives - Event Marketer

Deeplocal Archives - Event Marketer

July 6, 2017

Zagat Taps the ‘Tiny Food’ Trend to Draw Millennials

When it comes to picking a restaurant for a night out with friends, most millennials won’t make a move without consulting a restaurant review site. For Zagat, the 38-year-old publisher of restaurant guidebooks, this presented both a challenge and an opportunity that was ultimately solved through a clever pop-up experience that connected its concise reviews...

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August 26, 2016

Google Promotes New App Via ‘Pay with a Photo’ Events

In a delicious twist on a typical social currency engagement, Google had consumers across the country searching for images to “pay” for tasty food truck fare in an effort to promote the smart search function featured in its newly launched Photos app. The activation challenged participants to locate specific photos in their smartphones within 20...

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October 21, 2015

Gap’s Old Navy #selfiebration Offers Shareable Moments

To celebrate its 20th birthday, Old Navy wanted to blow out the candles in style. And, like any modern 20-year-old, the brand wanted the party to be big, bold and full of shareable moments. The answer? A #selfiebration.  Promoting its fundamental brand tenets of fun, family and fashion, Old Navy created a digital and physical...

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