Decibel Management Archives - Event Marketer

Decibel Management Archives - Event Marketer

October 7, 2015

H&R Block’s ATM Spits Money at Consumers

Imagine walking up to an ATM and having it spit out $10 bills at you. That’s what happened in a direct-to-consumer experience activated by H&R Block, the consumer tax services provider, to demonstrate the importance of having tax professionals prepare income tax returns. The program grew out of a 2013 study of self-prepared tax returns...

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