Commonground Archives - Event Marketer

Commonground Archives - Event Marketer

December 28, 2015

Bacardi Flavors Take Consumers Around the World

Imagine going around the world in one night without ever leaving town, and instead of a suitcase in your hand you get to carry a tasty Bacardi cocktail. That’s the experience Bacardi served up—along with a Bacardi Flavor Bar and some pretty juicy drinks—to generate buzz for Bacardi Flavored Rum among African-American male consumers, ages...

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