Civic Entertainment Group Archives - Event Marketer

Civic Entertainment Group Archives - Event Marketer

August 9, 2017

Epic Airbnb Open Event Redefines ‘Festivalization’

Inspired by the storytelling of Sundance, the world-class innovations of TED, and the awe of Burning Man, the 2017 Grand Ex winner curated an annual festival of travel and hospitality designed to become a must-attend cultural event. Part developers conference, part user group, part internal event, part consumer activation, part street fair, part influencer event—the...

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August 8, 2017

Ford Executes a Drivable ‘Escape the Room’ Game

What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator of the Escape the Room pop-up game, that integrated technology from the new Ford Escape into a creative plot...

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December 1, 2015

A&E Celebrates ‘Biography’ With Community-Driven Tour

Cable channel A&E chose to celebrate its 15th birthday last spring with the network’s first-ever mobile tour. The Biography 15 Years Celebration Tour broke in Los Angeles and blew through 10 markets before wrapping in June in the Big Apple. Objectives? Create excitement for the brand, demonstrate the breadth of the Biography product portfolio, strengthen...

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October 8, 2015

NBC News Experience Shines a Spotlight on Education

NBC joined the discussion about how to improve the U.S. education system with a new program it dubbed NBC News Education Nation. The centerpiece of the program was the EN Experience, a 2,500-square-foot interactive gallery open daily in high-traffic locations that was also a base for local broadcast coverage. The experience, aimed at the general...

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