Cheil Communications Archives - Event Marketer

Cheil Communications Archives - Event Marketer

December 1, 2015

Samsung Sponsorship Takes Guerilla Marketing Abroad

Cheil’s entry from Korea took the Ex Awards global (we were thrilled). During the 2002 Busan Asian Soccer Games, Samsung’s Anycall cellular arm leveraged its sponsorship with events in four Korean cities: Seoul, Daegu, Daejon, and Busan. The events recreated Anycall TV spots on the street with engaging activities and audience involvement in street casting....

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November 20, 2015

Samsung Promo Goes to the Movies with ‘The Matrix’

Samsung’s Anycall cellular arm reached out to Cheil for a program in Korea that leveraged the popularity of The Matrix Reloaded to help hype a new Camcorder phone. Phase 1 began in the street and spread from there. Guerilla teams in full Matrix ensembles reenacted the flick’s opening scene in the street, offered up free oil...

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November 17, 2015

Blizzard Releases StarCraft II in a Gamer’s Theme Park

The official unveiling of StarCraft II by Blizzard Entertainment needed to live up to the excitement surrounding its much-anticipated release. At the 2007 Blizzard Worldwide Invitational, the stage was set for a memorable debut. The event was designed like an indoor amusement park with different themed areas set up for gamers to explore. The StarCraft...

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