BNC Archives - Event Marketer

BNC Archives - Event Marketer

December 30, 2015

T-Mobile Builds Pre-Show Buzz with a Sidekick Lounge

T-Mobile’s five-city tour last March and April was all about making existing Sidekick customers feel like VIPs while bringing the brand to life for music-loving potential customers. Before each concert street teams hit pedestrian hubs in each market to drive consumers into retail stores where contest entries for tickets to the concerts were available. Also...

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