BBDO Detroit Archives - Event Marketer
Camp Jeep Entertains Drivers with 180 Activity Tents
It wouldn’t be an awards program without DaimlerChrysler’s Camp Jeep making an appearance. The annual three-day gathering of Jeep owners—conceived to strengthen the bond between owner and brand, and introduce new products—keeps getting bigger and better, with the 2002 incarnation (Jeep’s eighth) drawing 9,000 peeps from 40 states paying $295 per vehicle to attend. Nine...
DaimlerChrylser Ride-and-Drive Features Barcode Tech
Advertising can only get you so far, and DaimlerChrysler has learned that to make a sale, it needs to put tushes in car seats. To make that happen, the auto maker created a free consumer test drive experience unlike any other in the industry. The Route 2002 tour, which Chrysler senior manager of brand events...