Ayzenberg Archives - Event Marketer

Ayzenberg Archives - Event Marketer

October 22, 2015

Social Gameplan Helps EA in the Battle for Gaming Fans

A robust, active social community is key to growing any brand, a fact not lost on Electronic Arts when it came time to launch its Battlefield 4 video game. After all, social interaction drives real brand engagement, and that in turn leads to increased sharing, referral and ultimately, sales. The objectives for Battlefield 4 were...

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