Aspen Marketing Archives - Event Marketer

Aspen Marketing Archives - Event Marketer

May 10, 2016

JVC Reaches Millions Throught a Hi-Def Mobile Tour

To hit up young families and 20- and 30-something men, JVC put its brand into hi-def (and high gear) and rolled into 19 markets and 26 events over 185 days from June to December last year. The mobile marketing tour was designed to give consumers the chance to touch and feel new JVC technology. The...

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October 29, 2015

Honeywell Woos Decision Makers with a Demo Tour

Some of the key clients for Honeywell’s process solutions services are plant managers, engineers and maintenance and operations staff at industrial manufacturing facilities. That means one of the most difficult parts of Honeywell’s sales equation is that those who influence purchase decisions are often in remote areas and they typically are loathe to leave their...

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October 7, 2015

GM Touts OnStar with Mobile Command Center

General Motors’ OnStar vehicle assistance service has gained traction among car buyers, but the automaker wanted to spread the word about a newer, related product called the FMV (For My Vehicle) Mirror. Available to owners of any make of car—not just GM models—the product offers the same support and services as OnStar. To get the...

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