AMP Agency Archives - Event Marketer

AMP Agency Archives - Event Marketer

August 26, 2016

Garnier Woos Festivalgoers with On-Site Salon

Music festivals offer attendees plenty of perks, but between the heat, crowds and limited showers, good hair days generally aren’t one of them. So to keep young, female festivalgoers looking and feeling their best, Garnier activated an immersive sampling experience at five of the nation’s hottest festivals. Aiming to foster one-on-one consumer experiences, the brand...

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December 10, 2015

Garnier Rocks a Sing in the Shower Contest

Leveraging its “American Idol” sponsorship, Garnier Fructis created the Sing in the Shower contest to connect with college students on 12 campuses. The brand’s objective was to increase retail sales through an engaging sampling program. To recruit Sing in the Shower contestants, the brand turned to social media and campus influencer groups. The night before the...

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October 29, 2015

Style Squad Helps L’Oréal Engage and Empower Women

Seeing the name Carson and the word style in the same sentence kinda made us think about Carson Kressley, the most fabulous and fashionable member of Queer Eye’s fab five. Well, L’Oréal’s SoftSheen-Carson took a cue from the style guru and his equally hip friends when it unleashed its own team of style pros on...

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