Ammo Marketing Archives - Event Marketer
Hornitos Enlists Mexican Americans to Boost Brand
To compete in the premium tequila category against big names like Patrón and Jose Cuervo, Sauza Tequila brand Hornitos took its tangy elixir to the experts: Mexican Americans. The objective was to have these “pros” approve its 100-percent authentic agave flavor in order to boost confidence among mainstream tequila consumers when considering the brand for...
Influencer Moms Help Raise Awareness for EA Game
EA’s research indicated that the best way to launch its new fitness product EA Sports Active was to tap into key influencers in the female, especially mom, category. On a mission to reach 500 American women, EA Sports sent out a call for busy moms with active online social networks. In a matter of weeks,...
Gateway Uses Caricatures to Demystify Tablets
Tablet PCs—those snazzy computers that can capture input through their write-on screens—might seem intimidating to technophobes. To demystify the machines in a pressure-free environment, Gateway set up shop next to a shopping mall Santa during the holiday rush. Targeting high-HHI holiday shoppers at the Beverly Center mall in Los Angeles, the campaign highlighted its Tablet...