AMCI Archives - Event Marketer

AMCI Archives - Event Marketer

November 19, 2015

Lexus’ Ride-and-Drive Footprint Offers Upscale Activations

Taste of Lexus was completely revitalized for this year, becoming more than just an upscale ride-and-drive, but a destination in its own right. Modeled after retail destinations like Rodeo Drive and Fifth Avenue, the Lexus Promenade was the centerpiece. It comprised a 200-foot-by-50-foot esplanade surrounded by product salons, lifestyle activities and restaurants and embedded with...

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October 30, 2015

Cadillac Wows with a Multidimensional Ride-and-Drive

Solidifying its luxury cred among such brands as Mercedes-Benz, BMW, and Lexus was the goal. And non-Cadillac drivers in the all-important Southern California market were the target. So Caddy set up shop at a decommissioned military base for a multidimensional ride-and-drive. Visitors passed through a security checkpoint to enter and discovered a huge branded facade...

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October 23, 2015

Nissan 360 Puts High-Tech Spin on Press Event

Nissan placed company leaders front and center with the press, giving them plenty of opportunities for casual conversations about the brand while wining, dining and winding around eight unique tracks. Coupled with the lifestyle-driven vehicle experiences, journalists from around the globe left with some pretty rich material. A propriety technology called the Nissan Exploratory Device...

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October 22, 2015

Nissan Tracks Test-Driving Journalists with GPS

“What could possibly go wrong?” We weren’t at the Nissan 360 planning meeting, but we’re pretty sure at some point someone said this in response to the idea of letting hundreds of international journalists loose on the streets of Southern California in Nissans as part of its one-month media blitz. Luckily, nothing did go wrong,...

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