Allied Experiential Archives - Event Marketer

Allied Experiential Archives - Event Marketer

July 6, 2017

Netflix Executes a Takeover of 200 Coffee Shops

When Netflix announced the “Gilmore Girls: A Year in the Life” reboot nearly 10 years after the original “Gilmore Girls” series had concluded, super fans were chomping at the bit. To amplify that energy for the premiere, Netflix decided to recreate “Luke’s Diner,” the fictional hangout in the series, and then scale the pop-up strategy...

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February 3, 2017

Netflix Engages ‘OITNB’ Fans With Pride Parade Floats

Standing out at pride parades is no easy feat, but Netflix’s interactive “Orange is The New Black” float at the New York and Toronto pride parades did just that. Fans were able to join cast members “virtually” on the float via Facebook Live and Skype and fans from around the world live-streamed images onto the...

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February 25, 2016

Zappos Offers Relaxing Engagements at Yoga Festival

Zappos offered wellness-driven Wanderlust Festival attendees a tranquil setting with Prana and Sanuk displays (brands featured on its e-commerce site), hair braiding, an apothecary bar and flash tattooing. The focal point of the 40-foot by 40-foot wood-decked space was a 30-foot-wide yurt with an open ceiling. Also in the footprint, the Utkatasana (“chair pose”) Lounge...

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December 22, 2015

OfficeMax Elf Mob Invades Union Square

To drive awareness of its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...

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October 27, 2015

Zappos Gingerbread Man Leads Social Chase Activation

During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and...

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