Alcone Archives - Event Marketer
Cerveza Tecate Hosts a Community Soccer Program
Speaking to the heart of its Mexican-American market, Cerveza Tecate tapped into the group’s love of soccer by creating the Tecate Soccer Program. The highlight was the Copa Tecate, which featured 2,800 amateur soccer leagues with 50,000 participants from 24 cities nationwide, competing for the championship title. Leading up to the semi-finals, Tecate held other events,...
Unilever’s Clear Connects Women with ‘The Voice’
Women face a never-ending sea of hair care product options at the market, and on TV. Rather than fight the tide, Clear decided to make connections with consumers, women ages 18 to 49, over a known passion point—NBC’s “The Voice,” the No. 1 rated show within this target. This “The Voice Sponsored by Clear: Resilient...