Agent X Archives - Event Marketer

Agent X Archives - Event Marketer

October 8, 2015

Norton Program Puts Cybercrime Threats in Context

As cybercriminals get craftier and more sophisticated, so, too, do the tools designed to protect against them. Norton capitalized on this fact, and introduced its newest security product Norton 360 V5 with the Norton Cybercrime Index program. The campaign featured a mix of p.r., live events and retail promotions that leveraged a subtle dose of...

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