ABPR Archives - Event Marketer

ABPR Archives - Event Marketer

August 24, 2016

Return of the Burger ‘King’ Sparks Media Explosion

The super-competitive QSR category boasts many brand icons, including a clown, a red-headed kid and a colonel, but among them one reigns supreme: Burger King’s the King. The King had been out of the public eye for years, until he escorted Floyd Mayweather in his ring walk before his “Fight of the Century” against Manny...

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