206 Archives - Event Marketer

206 Archives - Event Marketer

October 22, 2015

Microsoft Shows Off Windows 7 with Free Santa Photos

Microsoft’s Picture Perfect Holiday program offered shoppers and airport travelers a shot at the Windows 7 platform—and a shot of Christmas spirit, too. The program’s objectives were to generate multiple trials, provide hands-on demos, promote the simplicity and utility of the new Windows and create an emotional connection that would lead consumers to shift their...

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