Posts tagged with ‘sustainability’

August 26, 2019

How Brands from Bacardi to Salesforce are Tackling Event Food Waste

Reducing food and beverage waste is the new way to “go green” There’s a pressing topic that event marketers can no longer ignore: food waste. The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible...

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May 10, 2019

Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes

Four ways brands are reimagining what it means to ‘go green’ We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in...

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May 6, 2019

Wolverine Brands Get a Foot in the Door with Mom Bloggers

Parents today trust another parent or friend more than they do ads on TV or in magazines, which makes mommy bloggers powerful partners for marketers to spread awareness about their brands. And what better place for a brand to cultivate partnerships than at the Mom 2.0 Summit, a gathering of the top influencers, held this...

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April 12, 2019

SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter

From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or...

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