Tag: sustainability

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. Indeed, Johnnie Walker’s new permanent brand home in Edinburgh, Scotland is a majestic, eight-story wonder built in the center of the capital that projects a […]

Over the last 20 years, 13 states have recorded their worst wildfires in history, and the threat of widespread wildfires is only progressing. It’s why Coors Banquet, which has deep roots in the Western U.S., has been raising funds for the Wildland Firefighter Foundation (WFF) for the last eight years. But amid one of the […]

Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a “socially conscious” experience as part of the 22-year-old traveling event platform, The Tailgate Tour. The brand’s Prime Video Pop-Up Tailgate Experience launched Sept. 11 at the Washington vs. Michigan game, and will activate every Saturday offering gamegoers a healthier pre-game […]

There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. Launched on April 25 in Los Angeles, and […]

Trees can transform neighborhoods by absorbing air pollutants, adding greenery, enhancing air and water quality and lowering energy costs, among other things. But not all neighborhoods enjoy these benefits equally. Tazo Tea is looking to change that with a new climate justice cause-marketing campaign targeting economically disadvantaged neighborhoods and communities of color. The brand’s new […]