Tag: stunt

Let’s be honest: It’s been spooky season all year long. But as Halloween approached, and with trick-or-treating canceled in some areas, brands broke out their creepiest and kookiest experiential marketing campaigns to help consumers celebrate with COVID-friendly activations built for fun. Squashing beliefs that brand experiences would be canceled this year, the following nine companies […]

National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of […]

There’s nothing like a typo on a billboard to grab attention. To introduce itself to consumers as an alternative option within the crowded cell phone service marketplace, Visible, a low-cost service that utilizes Verizon’s network, ran several billboards throughout its headquarters city of Denver. The message read loud and clear: “Unlimited massages, minutes and data […]

To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other […]

Tightrope walker Nik Wallenda brings a whole new meaning to the word “stunt.” He has traversed Niagara Falls and a Grand Canyon-area gorge on a high wire—without a safety net and before a live television audience. And just last month, on the evening of June 23, Wallenda took his high-wire artistry to the Big Apple […]