Archive
Tag: stunt
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B-to-C EventsStunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers
One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before National Online Bank Day, which took place the following Monday. The point? The drone delivered free phone […]
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B-to-C EventsBen & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City
Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote its new lineup of Cereal Splashback flavors—Fruit Loot, Frozen Flakes and Cocoa Loco, which are inspired by the […]