Tag: labor shortage
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B-to-C Events
Six Brands Share Event Budget Tips for 2023
Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. While the confluence of these circumstances might signify a perfect storm for another line of business, experiential marketing is a hardy—and nimble—industry prepared to adapt to the state of the economy without compromising the quality of the […]
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B-to-C Events
From Staffing to Shipping, Event Leaders Share Their Perspectives on Recent Industry Pain Points
Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience. While positive for the industry, the increase in events […]
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B-to-B Events
How Hospitality Workers are Creatively Filling Event Roles Amid the Labor Shortage
Signing bonuses, valet parking, all-time high wages and greater flexibility on scheduling. These are just some of the enticements for hospitality and other service workers in a labor market where demand is exceeding supply. At a time when many marketers begin returning to in-person events and venues start to reopen, they’re being confronted with a […]


