Tag: green events

At the North American Veterinary Community’s VMX: Veterinary Meeting & Expo, the world’s largest veterinary conference and trade show, sustainability took center stage with Mars Veterinary Health’s sponsorship of the show’s Sustainability Hub and waste-sorting activations at the Orange County Convention Center. What started with a few recycling bins in 2022 has grown into a […]

Thomas’ is serving up its English muffin brand’s “Wake Up to What’s Possible” campaign messaging in the great outdoors. The Bimbo Bakeries USA-owned baked goods company partnered with non-profit organizations in the Pacific Northwest to engage consumers in volunteer-led cleanup events honoring National Public Lands Day on Sept. 25. And, naturally, they involved breakfast. The […]

Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it comes to engaging younger generations. It’s a fact not lost on Hyundai, which on Nov. 22 wrapped its Fill it Forward college marketing campaign, part of its broader Drive the Future: A Hyundai Experience initiative. The program, which promoted water […]

The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible for roughly the same amount of greenhouse gas emissions as 37 million cars—one in seven on the road today. So we caught up with Meredith Danberg-Ficarelli, […]