experiential marketing Archives - Page 35 of 43 - Event Marketer

Posts tagged with ‘experiential marketing’

April 17, 2019

At SXSW, Facebook Opens the Doors to its Art Department CSR Program

Social networking sites are about connecting the world and communities, ultimately, through our devices. But for more than a decade, Facebook has been leveraging art to build and impact communities offline. At SXSW this year, Facebook’s Art Department went “live” for the first time in seven years, activating its CSR program and promoting its mission...

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April 16, 2019

Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years,...

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April 15, 2019

How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks

A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is...

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April 12, 2019

SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter

From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or...

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